“Steven B. Bunker’s fascinating study of Mexico City at the turn of the twentieth century brings a fresh perspective to the notion that the capital served as a prime showcase for new goods, services, and ideas.”—Western Historical Quarterly
“Lively and informative. . . . The book effectively shows that advertisements and novel goods were central to notions of progress and, accordingly, to the transformation of Mexico.”—The American Historical Review
“Steven Bunker has written a very well researched, original, and fascinating account of consumer culture in Mexico City during the late nineteenth and early twentieth centuries.”—A Contracorriente
“Mexican cultural history and our comprehension of Mexico during the regime of Porfirio Díaz deepens with this . . . analysis of the relationship between consumer culture and the making of Mexican modernity.”—The Historian
“An important first study of modern consumer society in Porfirian Mexico.”—The Americas
